Fanatical is a British online retailer of video games and related products, which was established in 2013 and today is one of the main gamers’ destinations. The e-store has a wide range of games, game keys and various deals available in its catalog, along with ebooks.
The visual identity of the gaming platform is minimalist yet powerful and progressive. The logo is composed of a wordmark with an emblem on its left and boasts clean and confident lines, which make it instantly recognizable in the world’s gaming community.
The white logotype placed on a black background is accompanied by a stylish orange emblem, which featured a solid circle with a black stylized letter “F” on it. The “F” has its bottom part sharpened and its upper horizontal bar coming out of the circle to the left.
The emblem evokes a sense of movement and dynamics, and it perfectly represents the progressive and innovative character of the platform, along with its young and even rebellious spirit.
The black and orange color palette symbolizes passion and energy, while the white lettering adds a sense of loyalty and professionalism to the whole picture, balancing it and making it look stronger.
As the company was founded under the name “Bundle Stars”, this wordmark was making the most important part of the original Fanatical logo. Created in 2012, the emblem was composed of a bold geometric dark gray inscription in a modern sans-serif font, placed on the right from an acid-green star in thick lines with a delicate four-pointed white one in the center.
The new name was adopted in 2017, and the new logo was introduced in the same year. It was an uppercase logotype in a clean and strict sans-serif typeface, executed in medium-gray color, reflecting confidence and stability, and a bright yet quite minimalist emblem on its left. The emblem is composed of a solid orange circle with a white stylized letter “F” on it. The Fanatical “F” is sharp and bold, looking progressive and energetic.
The wordmark of the online platform is written in all capitals and executed in a modern geometric sans-serif typeface, which is close to Garnet Capitals Regular, with its beats straight lines. However, the font is slightly modified — with the diagonal cut of the horizontal bars of “F” and “L”, which adds uniqueness and individuality.
The simplicity and laconic execution of the inscription make it more stylish and eye-catching, accenting on the professional qualities of the company and its reliability.
One of the world’s leading e-commerce platform, specializing in video games, Fanatical has more than 2 million users across the world. The array of the company’s items for sale includes over 7 thousand of video games of different categories.
The online retailer works closely with more than a thousand game publishers across the globe, which makes it possible to affect the best deals and prices to its customers.
All the game codes and key, that are offered by the e-store are official and you don’t have to worry about security and protection, as the e-commerce platform guarantees it.
The online retailer uses a safe payment system, accepting credit card and e-wallets transactions along with special gift codes and coupons.