For more than thirty years, Falcon Northwest has been making ultra-fancy gaming computers, and year after year the company’s models have been ranked among the best machines for gaming. The company began by customizing computers and laptops, immediately occupying the “luxury” niche. And Falcon Northwest’s first in-house machines have only confirmed their status.
For sure, for those who are not connected with the world of IT and gaming, the name Falcon Northwest will be first of all associated with super-fast airplanes. And it’s no accident, because the company’s founder, Kelt Reeves, was not only an amateur gamer but also a professional pilot.
Reeves founded the company in Florida in 1992 and within a few years, Falcon Northwest had grown so large that it was able to open an additional manufacturing facility in Oregon. The company was the first in the international market to emphasize gaming computers. And it didn’t miss a beat. In the early 2000s, even Intel worked with Falcon, although it was kept secret for quite a long time.
In 2005, the Falcon Northwest Mach V was recognized as the fastest personal computer on the planet. In the following years, the company released equally outstanding models like the Tiki and Talon. According to experts, Talon tries to be the best of the best, both in terms of performance and quality, and it succeeds.
Falcon has made a name for itself for exceptional build quality in the world of custom PCs. If you want someone to custom build a PC for you, listening to your every need, Falcon Northwest can do it.
What is Falcon Northwest?
Falcon Northwest is the name of an American company founded in 1992, specializing in the manufacture and customization of computers and laptops, with a focus on gaming. Falcon Northwest can be considered a pioneer in this sector of the industry. Today, the release of each new model of the company is a big event for gamers all over the world.
In terms of visual identity, Falcon Northwest is far from being minimalistic. The logo of the company is composed of a detailed geometric image of a bird and a lettering in two styles with a smaller image inscribed into it. The badge can be drawn in a flat style, as well as can be engraved on a glossy silver plate.
The Falcon Northwest logo features a strong and distinctive look: all lines are bold and sharp, and the black and yellow color palette adds energy and brutality. The main element here is a head of a Falcon bird drawn in profile on a solid black rectangle. The bird’s eye is colored in yellow, and its thin feathers — in black and white. The emblem is accompanied by two leveled lettering, with the enlarged and emboldened “Falcon” in the title case of a geometric sans-serif typeface, and a lightweight “Northwest” under it. But that’s not all. The Falcon wordmark is horizontally cut by a thin white line, which in its right end finishes with a small white silhouette of a plane, another Falcon.
The stable and distinctive title case lettering from the primary badge of the Falcon Northwest brand is set in a modern sans-serif typeface, which looks very similar to such commercial fonts as Helveticareg Now and Europa Grotesk SHtrade, with the upper part in extra bold, and the bottom in medium-weight styles.
As for the color palette of the Falcon Northwest visual identity, it looks brutal and full of strength, with black as the primary shade, and yellow as an accenting color. White of the background creates contrast and adds distinction to all the elements.