Eurosport is the name of a Discovery sports channel, which was established in 1989 and today is one of the main sports news providers in the world. The channel broadcasts all the most important sport-related events and championships and has a huge audience all over the globe.
Though the famous sports tv-channel has had four official redesigns of its visual identity, the history of its logo can be split just in two periods — from 1989 to 2015 and the modern era, started in 2015.
The very first logo, introduced in 1989, was composed of a yellow and orange inscription in all capitals, and a circle, consisting of ten solid blue stars. The inscription was executed in a j by old italicized sans-serif typeface, which looked very dynamic.
The redesign of 1994 brought a new color palette to the Eurosport visual identity. Now it was colored in blue, red, and white, with blue a bit lighter than on the previous version. The wordmark was split into two parts — the white “Euro” placed inside a blue rectangle and the red “Sport” without any framing. The star circle was now diagonally oriented.
The typeface of the wordmark became more solid and strict, getting more space between and inside the letters. The color palette remained the same, but the blue gained a more intense shade. This logo stayed with the channel for ten years.
The visual identity was refined again in 2011 by adding a new color — light gray, which was used for the stars. The main inscription kept its composition but was now drawn in a darker palette.
The new era of visual identity design started for the channel in 2015. A completely new idea was introduced — the current Eurosport logo is a simple inscription in all capitals with a star placed near the first letter and one of its rays replacing the horizontal bar of the “E”.
The deep blue logotype, which is usually placed on a white background, evokes a sense of trustworthiness and loyalty, covered with professionalism and confidence, which are very important for the channel with a strong reputation.
The typeface of the logotype is very close to such well-known and widely used fonts as Integral CF Regular and Posterama Pro 1984 SemiBold, but with the contour of the letter “R” modified. Complemented by a star in the “E”, the inscription looks unique and the typeface — fancy and elegant.