The Emaar logo is deeply symbolic. It can be presented either in a full version or in a shorter one.
The land below the sun looks pretty empty – as empty as the desert. This creates a link with the industry in which Emaar works: as a real estate development company, it turns the desert into a place to live and admire.
There is also a reduced version of the logo where only the lettering can be seen.
You can also come across a version where yellow and blue are used instead of the gray. Here, the sky is yellow, the sun is white, while the field below is blue. This version uses color symbolism relying on the strong, vibrant contrast of blue (intelligence) and yellow (the symbol of gold and, therefore, wealth).
The typography is slightly different from the current design.
The full version of the logo features the sun rising above the earth. There are five sharp rays. The field below the sun contains the lettering “Emaar.” The picture is white on the gray background.
The sun has been used as the representation of global reach, while it can also be interpreted as a symbol of the company’s power and all the better things it brings with it. In a way, the sun can be understood literally as a reference to the hot sun of Dubai where the brand is based.
While the font in the Emaar Properties logo may look simple at first glance, it is at larger sizes that it opens up its refinement. The light, barely perceptible serifs are combined with the strokes of varying widths to create an elegant design.
Emaar Properties was founded in 1997. The real estate development company is headquartered in Dubai, UAE. It operates in 36 markets, from the Middle East to North America. The list of projects includes Burj Khalifa, the world’s tallest building.