Doogee is a Chinese smartphone brand. Founded in 2013, Doogee is relatively a new player in the market and is the third brand of KVD International Group Limited. The company covers many key international markets, particularly countries with the high demand for budget phones such as Asia, the Middle East, Russia and Africa.
The Doogee logo is bright and fresh. Using light blue and orange in its color scheme, the brand shows itself as young, energetic and forward-looking.
The wordmark is executed in bold square typeface with an interesting element — two letter “O” are intertwined in the infinity sign, symbolizing never ending progress in technology and research.
The geometry of the logo is supported by orange elements of the letter “D” (a double square coming out of the letter’s corner) and the letter “E” (the orange rectangle forming the upper letter’s bar).
As for the icon, Doogee uses the first letter “D” with a company’s name written as a tagline.