Disneyland is the name of the world’s most famous amusement park, which was founded in 1955 by Walt Disney. The first park was built in California, and today there are several locations across the world, including the second-famous Disneyland in Paris.
The original Disneyland in Anaheim, California, is still considered to be “The Main” among several Disney parks across the globe. This is the only park, built under the supervision of Walt Disney himself. The legendary man started working on the park’s prospect in the 1940s after he visited Griffith Park, and finally, in 1955 Disneyland was opened.
In the beginning, there were only 16 attractions in the park and the entrance fee was just 1 dollar. As of now, visitors were greeted at the entrance by Mickey Mouse, Snow White, and Sleeping Beauty. Later they were joined by Pinocchio and Winnie the Pooh.
Disneyland quickly became a landmark of the USA and a family favorite. The park has instantly gotten an official nickname, “The Happiest Place on Earth”.
Disneyland is a fairytale, a fabulous place where visitors of all ages have an opportunity to return to childhood and relive the pleasant emotions of meeting their favorite Disney cartoon characters. Of course, the parks are designed firstly for the kids, but parents are never bored there either.
Each Disneyland is different, and each is divided into several zones. The original Anaheim Disneyland is composed of nine areas or lands. And each of the kinds has its theme.
What is Disneyland?
Disneyland is the name of the Disney World amusement parks, which are located in different cities across the globe. The first park was opened in Anaheim, California, in 1955, under the supervision of Walt Disney. Since its founding, more than 500 million guests have visited Disneyland, including royalty, presidents, and celebrities.
As for the visual identity, Disneyland is simple and modest. The company still uses the original logotype, designed for the parks in 1955, but in 2000, the alternative color palette was adopted. The logotype is often accompanied by the iconic Disney emblem, the princess castle.
The original Disneyland logo was composed of a bold elegant logotype in a title case, and a graphical emblem, which was used from time to time. Both elements were drawn in solid black and had no color accents. The inscription was set in a gothic font, with smooth lines and sharp elongated tails of the narrowed letters. The font, used in the Disneyland insignia is custom and looks like a mix of a super-gothic Alpengeist JF and a smooth modern Wu Bold.
The redesign of 2000 switched the color of the Disneyland logo to light blue, and added a small sans-serif “Park” under its last three letters, as the name of the park was officially changed to “Disneyland Park”. The typeface remained the same, but in the new color, the lines and shapes started looking more elegant and airy. With the change of the logotype’s color, the black princess’ castle turned blue too.
The smooth and elegant title case lettering from the official Disneyland logo is set in a fancy custom typeface with some gothic elements. The closest fonts to the one, used in the Disneyland insignia, are, probably, Alpengeist JF and Brauhaus Bold, but with most shapes modified.
As for the color palette of the Disneyland visual identity, it is set in a light and pleasant shade of blue, a color of air, freedom, and endless sky, a color, standing for loyalty and tenderness, for security and imagination.