Disney Plus is the name of a subscription Disney service that provides its users with movies and cartoons produced by Walt Disney Studios and other companies. The service was launched in 2019 in the United States and today has almost 90 million users not only in North America but also in Europe and Asia Pacific region.
Like all of the Disney subdivisions and services, Disney Plus (stylized as Disney +), uses its corporate logo as the basis of its visual identity concept, bringing just slight modifications and a unique color palette, to differ and stand out from the list of other products.
The Disney Plus visual identity is minimalist and strict, and its dark blue color palette adds a sense of luxury and chic to the whole image, elevating the look of the simple-built emblem and its three elements.
The main accent in the Disney Plus logo is on the iconic Disney lettering in the corporate style of the company. The lettering is covered with a thin arched line, drawn in a gradient blue color palette, which is light-turquoise on the left and turns dark blue on the right, repeating the color of the inscription.
The arch starts with a little space above the middle point of the “D” and finishes above the bold blue “+” sign, which is drawn in the same dark shade as the main lettering and has its vertical bar arched to the right, being a continuation of the smooth gradient blue “roof” of the logo. This small element is sometimes almost invisible, but it is what makes the whole Disney Plus emblem unique and special.
The logo is also available in a reverse color palette, when the lettering with the “+l turns white and the arch above it becomes lighter and brighter. In some of the versions, this arch starts with a white tail on the left and becomes bolder and more intense to its right.
The trial version, created for Disney Plus in 2019, has stayed with the service for just a few months. It was a dark blue iconic Disney logotype, followed by the simple yet unique plus sign, with the straight horizontal bar, and a slightly arched vertical one, and “covered” by the gradient blue arched line, set in the same thickness as the best of the “+”, and coking from sky-blue to deep navy, from left to right.
Later in 2019, the badge was refined and strengthened. The shade of blue, used for the lettering and the plus was changed to a bit brighter one, while the color palette of the arch above the logotype was significantly lightened up. With just the blue shades refined, the logo started looking more eye-catching and progressive.
The redesign of 2024 is all about the color palette of the Disney Plus logo. The iconic “Disney” lettering with the plus-sign and an arched line coming out of it to the left and the roofing of the inscription, were kept completely the same, but the bright blue with lively gradients in the line were replaced by a calm and deep sea-green, which looks more stable and interesting.
The Disney Plus Icon almost fully repeats the icon of the main brand, Disney, but has a “+” sign after the lettering. The wordmark in the iconic corporate typeface can be written in white on a gradient blue and purple background or can be executed in monochrome. The Plus symbol is set in the same color as the lettering and has a thin arched line coming out of it up left, like a rainbow or the trace of the falling star.
In the colorful version of the icon, this line is drawn in light blue, with some gradient shades, adding motion and vitality to the whole image.
The iconic Disney logotype, which is the main element of the product’s visual identity, is written in the custom typeface, which was designed for the company in 1972, being a refined version of the logo from the 1930s. The typeface from the Disney logo is called Waltograph, a bold and smooth script typeface, based on such commercial fonts as Tag Two and Subway.
The blue color palette of the Disney Plus visual identity is a graphical representation of creativity, imagination, and mystery. The calm and dark shade of the main elements also stands for reliability and confidence, while the bright gradient accent adds fun, playfulness, and energy to the image, making the whole logo look attractive and interesting.