Discovery is the name of one of the most famous mass-media companies in the United States, which was established in 1994. Today the company has several divisions, including tv-broadcasting, education, and sports, and has a yearly revenue of about 11 billion USD.
The Discovery logo is one of those that are easily recognized all over the world and when you look at it, you understand the meaning and the purpose of the company within just one second.
The very first version for the Discovery visual identity was designed in 1994 and stayed with the company for only one year. Though it became the base for all the following designs.
It was a monochrome emblem, composed of a bold sans-serif lettering in a title case, where the dot above the letter “I” was removed and replaced by the half-circle, located under the inscription. On the right from the geometric figure, the “Communications” inscription in all capitals was placed.
In 1995 the half-circle was replaced by a three-dimensional planet image in blue, white, and green. As for the inscription, it became purple, and the “Communications” part now featured the same typeface as the “Discovery” and was placed right under it.
The thick blue horizontal line was coming through the whole image, underlining the nameplate.
In 2008 the color palette was changed to a more modest and strong one — blue, white and black, where black for the “Discovery” lettering, and while “Communication” was located inside a blue horizontally stretched rectangle.
The planet emblem was also redrawn in blue and white but kept its three-dimensional shape and volume.
In 2008 the visual identity was completely redesigned in a modern and strong way. Now the “Discovery” wordmark in a clean sans-serif typeface is the main part of the logo. And the blue, green, and white planet, which is flat, not three-dimensional anymore, overlaps the letter “D” on its right side.
The “Communications” part of the company’s name is written in blue and placed under the main wordmark.
The logo got simplified again in 2018. The iconic image we all know today is composed of bold gray lettering, with a blue and white flat planet icon on the left of the letter “D”. No underlines, no taglines, no gradient colors. It is strong, solid, and extremely stylish.
The Discovery logo is gray, white, and blue represents a strong and reputable company, showing its purpose and segment, and pointing on the high quality of content and expertise.