Dakine is an American brand of sportswear and accessories manufacturer. It was founded in 1979 in Hawaii. Today the brand is a part of Altamont Capital Partners and is very popular and recognizable all over the world.
The name of the brand comes from Hawaiian Pidgin English “da kine”, which means “the kind” or “any kind”. It is a brand for active people, who enjoy sports and spend their time outdoors.
The Dakine logo is composed of a wordmark in a monochrome palette. Its custom typeface is bold and unique. Thick lettering with distinct lines looks great in black color, which adds strength and reliability to the brand.
The monochrome palette of the logo makes it timeless and classic, showing the company’s heritage and, at the same time, its look into the future. The simplicity of the color scheme reflects the Dakine target to provide the best quality products for its consumers, without distracting on unnecessary detail.
The first and last letters of the nameplate, “D” and “E”, have elongated tails. It creates an impression of flow and movement, as well as brand’s progressive thinking.
Dakine is famous for its innovative approach and its customer as the main value. It’s logo reflects the brand’s stability and good reputation, evoking a sense of trust and energy.