CTM (Companhia de Telecomunicações de Macau S.A.R.L.) is a telecommunications company based in Macau, China.
The company was established in the fall of 1981. Prior to it, there were huge problems in the local telecommunications sphere – people in Macau often waited many months simply to have a phone connected.
The original CTM logo featured the abbreviated name of the brand in large capital letters. The glyphs were formed by multiple parallel stripes positioned diagonally (the angle echoed the italicized letters). The pattern formed by the white and blue stripes seemed to have been inspired by the signals used in telecommunications.
In the new logo, the company once again returned to the “signal” theme. Yet, this time, it was represented in a friendlier and more dynamic style.
The angular shapes and parallel stripes from the previous version were replaced by the smooth waves formed by a red ribbon. The ribbon connected three blue dots, thus symbolizing telecommunications, in general.
The name of the brand was placed to the left. The letters were now solid blue. Instead of the italics, a straight font was used, which stole some of the dynamism. The glyphs grew lighter, which better fitted the dynamic “signal,” their ends had an angular and rectangular shape that did not look very friendly.
The palette combining blue and red looked more vivid and eye-catching than the black-and-white color scheme of the original CTM logo.