Corona Extra is a brand of Mexican beer. The lager was first brewed in 1925 by Cervecería Modelo (the largest brewery in Mexico). The Corona brand is one of the top-selling beers worldwide and number one beer import in America. It is a part of Anheuser-Busch InBev.
Corona’s brand strategy revolves around the idea of “the beach state of mind”. No other beer brand better represents the idea of relaxing in an exotic paradise and the philosophy of living a carefree life.
The Corona brand logo is very clean, simple and iconic. It has a centered layout, clear lines and a vivid color contrast.
The Corona Extra logo is modern and premium, but still retains the Corona heritage. It consists of a bold gothic typeface, a yellow medallion with ‘La Cerveza Mas Fina’ (the finest beer) lettering and the crown on top, and two griffons – legendary creatures with the body, tail, and back legs of a lion, the head and wings of an eagle, and an eagle’s talons as its front feet.
What is Corona Extra?
Corina Extra is a Mexican beer brand, which is known all over the globe as the best beer for summer, due to its lightness and refreshing qualities. Corona Extra is served with a wedge of lemon, hence it is associated with heat and beach parties, making the brand iconic.
Corona has a unique and distinctive font giving it instant heritage. The custom typeface has a gothic style and is close to several classic serif fonts, such as Ancient, Old London and Diploma.
The Corona Extra logo palette is based on three colors: yellow, white and blue. The dominant color of the brand is blue, when yellow is coming from the liquid color of the beer. White is used for the top of the horizon line and the logo background.
The white and yellow combination is light and refreshing while blue color gives a feeling of quality and royalty.
The name lager is named for the sun’s corona and the distinctive crown logo is based on the crown that adorns the Cathedral of Our Lady of Guadalupe in the town of Puerto Vallarta, Mexico.
The griffin is a protective symbol representing strength and vigilance, it was sacred to the sun and kept guard over hidden treasures. The two griffons appear to be vigilantly guarding the Corona Extra medallion, containing beer presumably, which has a golden crown on top of it. It symbolizes the preciousness of the liquid and that it’s worth protecting. Griffons add an element of heritage, authenticity and power.