Colgate-Palmolive is the name of an American company, which was founded by William Colgate in 1806, and by today has grown into one of the world’s largest manufacturers and distributors of personal care products.
Colgate-Palmolive is an international company that specializes in the production of products for oral and personal hygiene, as well as animal foods. The company was founded at the beginning of the 19th century and was initially engaged in the production of soap. Gradually the company grew and expanded its range of products, which led it to today’s Colgate-Palmolive, a world’s leader in the industry, a huge company with production facilities in many countries around the world, and a top rank in the list of hygiene products manufacturers.
What is Colgate Palmolive?
Colgate-Palmolive is a US consumer products company specializing in household, health care, and personal care products. The Colgate part of the company was established in 1806, and the merger with Palmolive happened in 1953.
In terms of visual identity, the company is very stable and conservative. The design of the badge has remained virtually unchanged since 1953. While the Colgate-Palmolive logo may seem pretty minimalistic, each of the elements contributes to the overall impression.
The company owns more than fifty different brands, and some of them are only available in one or two countries. Although, the most popular brands are of course Colgate, with its kinds of toothpaste and mouth care products, and Palmolive with shower gels and soaps.
The Colgate-Palmolive logo consists of the “CP” monogram emblem and the full name of the company next to it, which is not always used. The letters “C” and “P” are depicted in such a way that they form an ellipse broken down into two parts by a thin white gap. To the left of the emblem, the words “Colgate-Palmolive” in a heavily italicized sans serif type can be seen.
The calm blue shade of the monogram stands for stability and professionalism and is one of the colors, used by many technological and hygiene companies, which put the high quality of products and services on the top of the priority list.
As for the typeface of the complete logotype, it is set in a modern and bold slanted sans-serif typeface, which is very close to such fonts as Syntax Next Pro Heavy Italic and Rolphie 11 Ultra Expd Italic, with clean contours and thick distinct lines.