Claro Americas is a Brazilian company, which is part of the Mexican telecom group América Móvil.
While the original Claro logo was already laconic enough, the current one is even more minimalist. In translation from Portuguese and Spanish, the word “Claro” means “bright,” “clear” and “of course.” At least the first two meanings perfectly fit the company’s logo!
The company was founded in the fall of 2003. In Brazil, it was established as a result of the merger of América Móvil-owned operators ATL, BCP, Americel, Tess Celular, and Claro Digital.
The original logo showcased the name of the brand in white housed inside a bright red circle.
It already held the visual metaphor seen in the current version. The final letter, the “o,” was decorated with three “rays” symbolizing the waves through which mobile connection is established. Also, the “rays” together with the “o” resembled a stylized head with hair. The anthropomorphized “O” added a fun touch.
The company muted the brightness of its emblem. Also, they added a gradient, plenty of shades and highlights, which resulted in a much more dimensional image.
The large red circle has disappeared leaving the Claro logo even cleaner. The circular theme is still preserved in the shapes of the “o” and “c,” which create a visual rhythm and a hint of symmetry. This theme is pretty important as circles are subconsciously associated with friendliness and communication, which is a perfect association for a mobile phone operator.