Chiquita is the name of the company, which specializes in the production and distribution of bananas. Being one of the world’s leading banana companies, Chiquita operates all over the globe and has a perfect reputation.
The company’s roots can be traced to 1871. Its original name was the United Fruit Company, while the name Chiquita was trademarked only in 1947. However, three years earlier, the company already started wrapping the bananas in paper bearing the Miss Chiquita logo inspired by a banana cartoon produced by Disney in the 1940s.
Originally, Miss Chiquita was not a woman but an animated banana. In 1963, the company started to place the logo on the stickers, which, in their turn, were placed on the bananas.
The animated banana transformed into a woman, which made the design more attractive. She was wearing an unlikely fruit-filled hat.
The female character was updated to make the design more modern and emotional.
Over the years, the company has also used a range of other stickers, for instance, a promotional version for the Olympics. What has remained the same is that the logo is dominated by the blue color, which makes it stand out on the yellow banana.
The company held a logo design contest. The aim was to make the product more appealing to a younger generation. Quite a few experts were surprised to find out the brand was going to get rid of the iconic banana lady design.
Eventually, though, the Chiquita logo has remained pretty much the same, with only minor modifications.