Chinese Professional Baseball League is the name of the most reputable league in Taiwan in its kind of sport. The league was established in 1989 and today consists of five teams, which are all owned by huge corporations. The current champion of the CPBL is CTBC Brothers from Taipei.
Despite the “Chinese” part of the league’s name, it was established and has always been headquartered in Taiwan. Starting in 1989, by today it has grown into the number one professional baseball league in its country, and one of the strongest in the Asian region. There is also a minor league of the Chinese Professional Baseball League.
Today’s membership of CPBL includes five professional clubs, and the most interesting thing about them is that each of the clubs is owned by one of the largest Taiwanese corporations. The teams of the Chinese Professional Baseball League are CTBC Brothers (the most awarded club), Fubon Guardians, Rakuten Monkeys, Uni-President 7-eleven Lions, and Wei Chuan Dragons.
What is the Chinese Professional Baseball League?
Chinese Professional Baseball League is the name of the Taiwanese sports association, established at the end of the 1980s. Today there are five clubs competing for the main title of one of the most reputable baseball leagues in Asia.
In terms of visual identity, the Chinese Professional Baseball League hasn’t experimented much, and can’t boast of many redesigns. The league still uses the badge, created for it many years ago, at the beginning of its history.
The two main elements of the Chinese Professional Baseball League logo are the stylized wordmark in a bright and intense color palette, and a silhouette of a baseball player, overlapping the inscription in its central part.
The logotype of the Chinese Professional Baseball League is executed in blue and green, with the first two letters using the calm and deep shade of blue, and the last two — moss-green. In both pairs of letters, the first one is set in solid color, and the second features a horizontally striped pattern, with white stripes getting wider from left to right. This way the abbreviation, executed in a bold and massive sans-serif typeface, looks lighter and evokes a sense of movement and speed.
As for the graphical element of the Chinese Professional Baseball League, the pitcher, it is drawn in red and wearing a white uniform, with the baseball bat being a continuation of his arms, also drawn in red. The pitcher is drawn in the center of the logotype, overlapping the right part of the striped blue “B”, and the left part of the solid green “P”. There is also a thin green belt on his uniform, merging with the green “P”, and making the whole badge united and balanced.
The new visual identity does not look much different as only small details were modified. The most noticeable change was the removal of the white streaks on the letters. The font was preserved the same but both colors changed their shade to a more muted one. The baseball player was also redrawn. He was made slightly larger in comparison to the letters and looked stronger and more determined to hit a home run.