China Eastern Airlines is considered the second-largest carrier by passenger numbers in China. It was founded in 1988. Since then, the China Eastern Airlines logo has not changed much – just a couple of subtle modifications.
China Eastern is one of the largest airlines in China. Its head office is located in Shanghai, but the company also has seven branches in Shandong, Anhui, Jiangxi, Shanxi, Hebei, Gansu and Ningbo provinces and owns controlling stakes in China Cargo Airlines and China Eastern Jiangsu Airlines Co.
China Eastern Airlines was established in June 1988 and has maintained a steady pace of development ever since. In 1997, the company successfully reorganized its shareholding system and became the first airline in China which shares can be purchased in Hong Kong, New York and Shanghai at the same time.
In 2005, China Eastern Airlines purchased the core and auxiliary operating assets of China Eastern Northwest Branch and China Eastern Yunnan Branch. As a result, China Eastern entered the stock market as one unit, which enabled the company to rapidly expand its market segment and greatly enhanced its competitiveness.
Today China Eastern Airlines is one of China’s three major carriers. China Eastern Airlines operates more than 430 passenger and cargo aircraft, has a modern fleet with machines that are on average 7 years old. China Eastern Airlines operates a worldwide route network serving around a thousand destinations in 187 countries with almost eight thousand flights each year. In terms of passenger traffic it is one of the five largest airlines in the world.
What is China Eastern Airlines?
China Eastern Airlines is the name of one of the largest airlines in the world with a fleet of 450 aircraft. It was founded in 1988 and is based at Shanghai Hongqiao and Pudong airports. It is part of the SkyTeam alliance. Skytrax rated the company 3 stars in 2017.
The original design featured a white bird with its wings open. The creature was placed into a circle divided into two halves: a red one and a blue one. The name of the company was given in red (in Chinese) and blue (in English).
The circle disappeared, while the bird was now colored blue and red. The shape of the bird and the wordmark was slightly altered.
The bold uppercase lettering from the primary China Eastern Airlines logo is set in the rounded sans-serif typeface with stable characters. The closest fonts to the one, used in this insignia, are, probably, Swiss 721 Rounded Std Rounded Bold, or Helvetica Rounded Bold.
As for the color palette of the China Eastern Airlines visual identity, it is based on deep and bright shades of red and blue, with white usually used for the background. This classic tricolor stands for professionalism and excellence, and evokes a sense of confidence and reliability.