Chigo is a Chinese company, which specializes in the production and development o air-conditioning systems. The group was founded in 1994 in Hong Kong and today has over 50 production facilities in Asia and more than 150 operating offices across the globe. The brand is considered to be one of the world’s largest manufacturers of AC and refrigerating systems.
The famous air-conditioners manufacturer’s visual identity looks stylish and laconic. Its logo is composed of a bright emblem and an elegant wordmark, which perfectly balance each other, elevating the brand.
The emblem depicts a stylized image, looking like a swirl, which is composed of three curved lines. It is a representation of a fan, which is moving clockwise. The scarlet red color of the brand’s symbol reflects the passion and power of the company, as well as its progressive and innovative approach to production and development.
The black nameplate adds seriousness and a sense of stability to the visual identity, making it sophisticated and timeless. The red and black color combination is one of the strongest in logo design and perfectly shows a confident and energetic company.
The brand’s wordmark in all capital letters is executed in a simple yet elegant sans-serif typeface, which is italicized. The font is very similar to Fixture Italic Bold, but with its letter slightly extended, which adds harmony and balance to the logo.
There is enough space between the letters of the nameplate and with the right size of the inscription, it adds a sense of professionalism and style.
Chigo is one of the most famous Asian air conditioning products manufacturers. The Company designs produce and distribute air conditioning along with home electric appliances, such as refrigerators and ovens.
The rage of products under the Company’s brand includes residential air-conditioners of split type, window type and portable type, commercial air-conditioners, as well as parts and components for AC systems. As for the home appliances, the group manufactures refrigerators, washing machines, and various small kitchen and bathroom electric goods. The label also produces TVs, wine coolers and even water heaters and purifiers.
Chigo’s manufacturing plant in China has more than 3 million square meters and is considered to be one of the biggest production bases in the nation. It is composed of 16 factories, where parts and components are produced, 43 accessories assembly lines, 4 general workshops and ten assembly lines for complete units.
The company distributes its products all over the globe and sells its AC systems suitable for both residential and commercial use on all the continents.