Cardano Logo PNG

Cardano is the name of a blockchain platform, founded in 2015 by the Ethereum co-founder Charles Hoskinson. The platform operated on its cryptocurrency called ADA. The ADA coin is one of the top ten cryptocurrencies by market capitalization and ranks behind Bitcoin, Ethereum, Binance Coin, XRP, and Tether. Cardano is surrounded by a strong community and its technology outperforms many peers.

Meaning and history

Cardano is a blockchain platform with an internal cryptocurrency called ADA. It was founded in 2015 by Ethereum co-founder Charles Hoskinson and launched in 2017. ADA is named after Ada Lovelace, a 19th-century British countess, who is considered to be the world’s first programmer.

Cardano is being developed by the IOHK (Input Output Hong Kong) research laboratory, which aims to create a decentralized system and solve the problems of global financial systems. The Cardano team works closely with the research community to peer-review its developments and transparently distribute them.

Cardano is one of the most ambitious and utopian cryptocurrencies, striving to find effective solutions to the scalability and sustainability problems faced by dominant Bitcoin and Ethereum. Cardano is a third-generation blockchain platform based on the Ouroboros protocol with a unique decentralized network built on scientific, academic research created by cybersecurity and engineering experts.

Cardano is a green coin, that does not harm the environment. Cardano’s mining process is more efficient than other cryptocurrencies due to its basic two-layer architecture. Sustainability could be the feature that gives Cardano an edge over other cryptocurrencies in the coming years, as the market increasingly seeks to make digital currencies sustainable.

Experts speculate that Cardano will be able to compete with Ethereum in the future thanks to its innovative methods. Instead of spending huge computing power and environmental resources to maintain the blockchain, proof-of-stake protocols can use tokens as security to keep the system running.

What is Cardano?
Cardano is a blockchain platform created by Input Output Hong Kong and Ethereum co-founder Charles Hoskinson in 2015. ADA is the digital currency of the Cardano platform, named after the world’s first programmer, Ada Lovelace. Cardano uses a robust blockchain system with low fees and aims to provide a sustainable ecosystem.

In terms of visual identity, Cardano is still using the emblem, designed for it in the 2010s, and the only thing that was changed throughout the years was the typeface of its sans-serif lettering, which switched from the title case to the uppercase and gained a more confident and professional look.

20?? – 2020

2020 – Today

The Cardano emblem was introduced in 2017, with the official launch of the new blockchain platform. It is a blue rounded structure, composed of six large solid circles in the middle and twelve rays coming out of them. Each ray is formed by two more solid blue dots, larger and smaller ones. The two rays, which are placed vertically, are shorter than the ten rays going to the sides.

The Cardano emblem is most often used on its own but sometimes is accompanied by an uppercase logotype, set under it on its right. The logotype is set in the same shade of blue and looks clean and fresh, supporting the style of the graphical part, and having a lot of air in it.

Font and color

The uppercase Cardano logotype from the primary badge of the blockchain platform is set in a modern and distinctive sans-serif typeface with clean contours of the letters and traditional straight cuts of the bars. The custom type f Cardano lettering looks pretty close to such fonts as Rleud Extended SC Demi and Big River Regular, but with the contours of some letters modified.

As for the color palette of the Cardano visual identity, it is set in one shade of blue, which looks clean, fresh, and calming. There is nothing new in the choice of blue by the IT company, as this color represents reliability, security, and innovations better than any other.

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