Calm is a technology company best known for its flagship product, a meditation and sleep app designed to improve mental health and promote relaxation. The app includes guided meditations, sleep stories, soothing music, and mindfulness exercises. Calm has gained significant popularity and has been recognized for its contributions to mental well-being. The app has received multiple awards and has been featured prominently in various media outlets. The company has also collaborated with notable figures for sleep stories, including celebrities and authors, which further enhanced its appeal.
It is founded in 2012 by Alex Tew and Michael Acton Smith. The app started with basic meditation exercises and gradually expanded its offerings to include sleep stories, music for relaxation, and guided meditation sessions. Over the years, Calm has garnered millions of users worldwide and achieved significant revenue growth, thanks to its subscription model. It has become a leading app in the wellness space, often ranking highly in app stores. In 2020, Calm was reported to have reached a valuation of $2 billion. It gained significant attention during the COVID-19 pandemic
What is Calm?
Calm is a company primarily known for its focus on mental wellness and mindfulness through meditation and sleep aids. It is geared towards users of all experience levels, from beginners to more experienced meditation practitioners. Calm has played a significant role in popularizing mindfulness and meditation in mainstream culture, especially in the United States.
Its logo is typically minimalist and modern. It uses a soft, rounded typography that conveys a sense of tranquility and peace. The color palette is usually soothing, with shades of blue, reinforcing the company’s emphasis on calmness and relaxation. The design may bring to mind images related to nature, such as waves or clouds, to evoke a serene atmosphere. Overall, the Calm logo reflects its mission to promote mental well-being through a clean and comforting visual identity.
The font featured in the Calm logo is very similar to a handwritten, cursive font by MansGreback called Monoment Thin Condensed. There is another somewhat similar font called Takeaway Regular by Fenotype. The font choice makes one feel at ease as there is no perfectionism about it. It looks natural and relaxing.
The sky blue gradient is a perfect match for the company. It matches its name and creates a calm, comfortable, and soothing atmosphere. The color is known to signify communication between the realms. It represents water, sky, peace, serenity, healing, and growth.