Büssing is the name of one of the most famous buses manufacturer, which was established in 1903 in Germany and ceased its operations in 1971. Along with buses, the company produced trucks which were considered to be one of the best in Europe.
The visual identity of the former German automaker has always been linked to its mascot — a lion, who was drawn standing in profile and facing right, as a symbol of future, movement, and progress.
The original version of the logo was composed of a smooth square with its bottom side slightly sharpened and pointing down, framed in silver. The inner part of the square was colored blue and gold — the blue lion was placed on a gold background with the blue wordmark on a silver plate located under it.
All capital letters of the wordmark were written in a bold sans-serif typeface with enough space between the symbols.
The blue, gold, and silver color palette of the Büssing visual identity represented the company, that was professional and confident in what it was doing. The lion stood for power and courage, and his direction — for progress and development.
Later the logo was redesigned and became minimalist and contemporary. The color palette was simplified and now it was only the silver-gray lion standing above the silver-gray wordmark, underlined with a bold triangle, pointing down.