Bunge is an agricultural company from the USA which is also known for producing food and exporting soybean. Bunge was established in 1818 by Johann Bunge and today it is one of the biggest agricultural companies in the world, which distributes its products in almost 50 countries across the globe.
The Bunge visual identity is minimalist and looks very professional and confident. Composed of a wordmark with an emblem above one of the letters, the company’s logo looks simple yet modern.
The Bunge nameplate in all the capital letters is executed in an elegant sans-serif typeface with straight sleek lines. The inscription looks strong and solid. All the letters and spaces between them are perfectly balanced.
The Bunge emblem, which is also used as a web icon and a brand’s signifier, is placed above the letter “U” of the wordmark. The emblem comprises a blue circle with five horizontal lines cutting it. It is a representation of our Earth and its power.
The blue and white color palette of the Bunge logo reflects the brand’s reliability and loyalty. It shows the company as the one with huge expertise in its field and with its customer as the center of its value system.