BTicino is an Italian company, operating in the field of electrical low voltage equipment. The company was founded in 1936 by brothers Arnaldo, Luigi and Ermanno Bassani. It’s first name was Ticino Electric Switches and it was mainly focused on production of metal small wares. The company is part of the International Group Legrand and operates both on the Italian market and on the Worldwide one with over 60 offices abroad.
The BTicino logo is a good reflection of what the brand is focused on. It is masculine, confident and simple with the clean lines of its wordmark and it’s brief color palette.
The bold typeface of the wordmark makes it look brutal, while the playful orange “B” in the beginning of the black wordmark adds a feeling of creativity and energy, which are always welcome in any home.
The all lowercase wordmark shows the bard’s confidence and reliability, which are the most important characteristics for the company’s industry segment.