Bradley Braves is the name of an athletic program from Bradley University, a private educational institution, which was established in 1897 and is based in Peoria, Illinois. The program is composed of 15 men’s and women’s sports teams, which all compete in the first division of the National Collegiate Athletic Association.
What is Bradley Braves?
Bradley Braves is the collegiate athletic program of Bradley University, which consists of 7 men’s and 8 women’s teams, competing in various sports disciplines, including indoor and outdoor Track and Field, Soccer, Baseball, Basketball, Cross Country, and a few others.
In terms of visual identity, Bradley Braves’ athletic teams have always been loyal to the bright shade of red, which was the main element of both of the logos, created for the program since the end of the 1980s. Apart from the red color, there is barely anything in common between the two badges of the teams from Bradley University in Illinois.
The Bradley Braves logo, designed in 1989, featured a combination of a massive graphical abbreviation, and bold cursive lettering, overlapping it diagonally. The “BU” abbreviation in heavy geometric sans-serif typeface was executed in solid red; with a thin contrasting outline in black and a narrow shadow in the same color. As for the “Braves”, it was written in bold smooth white letters, which were also outlined in black.
The redesign of 2012 completely changed the concept of the Bradley Braves logo and shortened its color palette to just red, with all elements set over a plain white background with jo black details. The new badge is composed of an emblem, placed above the capitalized wordmark in bold letters, using a massive square serif typeface.
The Bradley Braves emblem boasts a bold serif uppercase “B”, drawn in white and outlined in red, set on a white background, and enclosed into a crest-shape frame, also in red. The bottom part of the crest has a straight triangular shape, while the top part is rounded and arched up, from the center.