Bobcat Company is a leading manufacturer of compact equipment, owned by Doosan Group. They design, produce, and distribute skid-steer loaders, excavators, and more. Operating worldwide, their innovative machinery is widely used in construction, agriculture, and landscaping industries.
The Bobcat Company, founded by Edward Gideon Melroe in 1947, is a renowned American manufacturer of compact equipment and machinery. With a rich history spanning over seven decades, the company has achieved numerous milestones in the construction and agricultural industries. Bobcat is widely recognized for revolutionizing the compact equipment market with its innovative skid-steer loaders, compact excavators, and versatile attachments. Over the years, the company has expanded its product lineup and established a global presence, delivering reliable and durable equipment to customers worldwide. Today, Bobcat continues to be a leading player in the industry, offering a comprehensive range of compact equipment solutions and maintaining its commitment to quality, performance, and customer satisfaction.
What is Bobcat Company?
Bobcat Company is a manufacturer of compact equipment and machinery, specializing in skid-steer loaders, compact excavators, and utility vehicles. They provide reliable and versatile equipment for construction, landscaping, agriculture, and various other industries.
The Melroe logo, created in 1947, looked super strong and progressive for its times. It was a minimalistic black-and-white banner, with bold uppercase lettering in a custom cartoonish sand-serif typeface inscribed into a horizontally stretched oval medallion. The contrast of colors and clean lines of all elements made the badge recognizable and memorable.
The first logo with the cat was designed in 1962, and unlike the current version of the badge, it was executed in a black, white, and red color palette, where red was the leading one. Its smooth and calm shade was used for the image of a wild cat, drawn in full size on an oval badge, and accompanied by a bold black lettering. The monochromatic Melroe insignia was attached to the left part of the badge.
The redesign of 1972 introduced a laconic version of the Bobcat logo, with the stylized image of the cat’s head set on the left from a bold lowercase lettering in a futuristic sans-serif typeface, also in black. The sharp lines of the emblem were balanced by the heaviness and stability of the characters in the inscription.
In 2001 the Bobcats logo was refined, keeping the emblem untouched, but having the lettering completely reworked. The new inscription is set in the title case of a bold traditional sans-serif font with the slightly narrowed contours of the characters. With the new typeface, the logo started looking more professional and harmonious.