Binatone is a British brand of consumer electronic company, founded in 1958 by Gulu and Partap Lalvani. Binatone is famous for its home monitors and wireless audio systems. The company also manages product groups for Motorola and AEG.
The Binatone brand was named after the founders’ sister Bina. The brand has received a lot of rewards for its products during 60 years of its history.
The Binatone logo is simple and elegant. Its italicized bold wordmark looks modest and evokes the sense of trust and confidence.
What is Binatone?
Binatone is the name of a consumer electronic devices manufacturer from Great Britain, which was established at the end of the 1950s. Today the company works internationally and is known mainly for its audio systems and home monitors.
The calm elegant color palette of the logo makes it memorable and recognizable despite the lack of graphical elements.
The dark blue nameplate is accompanied by a bright green curve line coming out of the letter “I” to the “O”.
Blue is a color which symbolizes professionalism and green is a common symbol of life and progress. That is what the Binatone brand is about.
The custom script lettering from the official badge of animating is set in a handwritten cursive font with only the first letter of the inscription capitalized. The closest fonts to the one, used in this insignia, are, probably, Kaufmann Bold or Swing Std Bold but with minor modifications of some characters.
As for the color palette of the Binatone visual identity, it is based on a traditional tricolor, consisting of red gradients, and flat black and white shades. This scheme stands for confidence and power, representing the company as professional, reliable, and progressive, and showing the high quality of the products as the main Binatone value.