The BIG3 League, a prominent professional 3-on-3 basketball league, was established by the entertainment icon Ice Cube and entertainment executive Jeff Kwatinetz. Operating mainly in the United States, the league features many former NBA players and international talents. The BIG3 League, under Ice Cube’s visionary leadership, has carved out a unique niche in the sports world. It operates across various cities in the U.S., bringing a new dynamic to basketball with its innovative rules and fan-focused approach. The league’s expansion and impact in the sports industry illustrate its growing popularity and success.
The BIG3 League was co-founded in 2017 by Ice Cube and Jeff Kwatinetz, marking a significant addition to the world of professional basketball. From its inception, the league aimed to provide a unique platform for 3-on-3 basketball, differentiating itself from traditional 5-on-5 games. The league has since made remarkable strides, hosting numerous seasons with increasing viewership and fan engagement.
One of the main achievements of the BIG3 League is its ability to attract high-caliber talent, including many former NBA stars. This has not only elevated the level of competition but also brought a sense of nostalgia and excitement to the fans. The league’s introduction of unique rules, such as the four-point shot, has added an innovative twist to the game, making it more engaging and unpredictable.
As of now, the BIG3 League stands as a significant entity in the sports world, with a solid fan base and a growing influence. Its current position reflects a successful blend of entertainment, sportsmanship, and innovation, paving the way for a new era in basketball. The league continues to expand its reach, bringing the excitement of 3-on-3 basketball to a broader audience.
What is the BIG3 League?
The BIG3 League is a professional 3-on-3 basketball league co-founded by Ice Cube and Jeff Kwatinetz. It stands out in the sports industry by featuring former NBA players and unique gameplay rules, including a four-point shot. This league represents a blend of high-level basketball and entertainment, appealing to a wide range of fans.
The league’s identity consists of the name of the league set against a blue background. The designer managed to incorporate some symbols to indicate the league’s area of specialization ‒ a basketball basket with a basketball at its top. They are placed between the letters “B” and “G” and represent a stylized letter “I”.
The logo has the form of a horizontal rectangle with rounded corners, outlined in gold. The color palette includes blue, white and orange.