Bershka is a Spanish brand of casual and everyday clothes fashion label, which was founded in 1998 and today is a part of one of the largest group of fashion retail Inditex. Bershka sells its products on more than 70 countries across the globe and has over 1000 retail stores.
Bershka is a young brand, which creates fashion at affordable prices and aims to bring style and beauty to everyone.
The brand’s logo is modest and simple, it is composed of a wordmark in a monochrome palette.
The Trade Gothic Regular font of the Bershka nameplate has thin and straight lines, which look light and fine on a white background and a lot of space between the letters.
The clean and rounded letters of the Bershka logo evoke a sense of stability and style. It is a good choice for a company which produces lates fashion trends which are usually colorful and bright.
Bershka has an additional color in its palette — bright orange — which replaces black lettering depending on the placement.
Orange is a color of happiness and warmth, it reflects the brand’s value of its customers and a sophisticated design approach.
The Bershka logo is minimalist but shows enough of brand’s character, making an accent on its products.