Beck’s is a German beer brand, established in 1873 by Lüder Rutenberg in Bremen. Since 2001 it’s been a part of Interbrew group and the fourth largest brewer in Germany.
The Beck’s logo reflects the brand’s mixture of internationality and tradition. Beck’s is a beer with more than 135 years of history and it’s highly visible on its logo.
The design layout highlights the visual elements that are a brand emblem, medals and a color scheme. The wordmark is concluded in the oval frame of red and silver, having a black background for a better contrast.
The Beck’s color palette is based on red, black and green with a bold white custom typeface. The closest font is Serpentine sans serif.
The key in the Beck’s logo is a reverse image of the key in Bremen’s coat of arms —Beck’s was founded and is currently headquartered in the German city. The Key icon is placed in the upper part of the logo in order to glorify the brand identity, which has been a synonym of quality and beer expertise for more than 100 years.