Barracuda Networks is an American network security company, which was established in 2003 by Dean Drako. The company is known for its hacker protection systems as well as web and spam filters.
Barracuda Networks’ visual identity is laconic and elegant. The logo is composed of a fine wordmark with an emblem on its left.
Executed in a sans-serif typeface, the Barracuda nameplate features a unique silhouette of the letters “A”, which makes the inscription recognizable and shows the individuality of the company.
The brand’s emblem is composed of two soft genes and curves triangles of different sizes, executed in blue with the black thin outline. It is a reflection of the brand’s “marine” name and is an elegant accompaniment to the modest wordmark.
The left apart of the emblem is small and thin, while the right one is massive and bold, inclined to the right, like pointing into the future and showing the company’s progressive approach.
The blue and black color palette of the Barracuda logo is a reflection of the company’s professionalism and stability. It evokes a sense of security and authority, which are one of the most important qualities for any brand.