The Arizona Bowl logo has remained virtually unchanged since 2015 when the game was played for the first time.
What is Arizona Bowl?
Arizona Bowl is the intercollegiate bowl game, where football teams play off-season annually since 2015. The bowl belongs to NCAA and has all of the games played on the Arizona Stadium.
The Arizona Bowl is a post-season college football bowl game held at Arizona Stadium in Tucson. Here, bowl-eligible teams from the Mountain West Conference compete with the bowl-eligible teams from the Sun Belt Conference.
At the forefront of the logo, you can see the lettering “Arizona Bowl” in white letters with gray shades. The letters are placed on a dark blue background. There is an orange football above as well as part of the logo of the Nova Home Loans mortgage broker company (the sponsor).
The Arizona Bowl logo, designed in 2020, depicted the badge of the new sponsor, Offerpad, replacing the solid red house of the Nova Home Loans, from the previous version. Apart from the new logo, composed of a rounded orange sans-serif lettering with a small green house silhouette on a white banner, the main part of the badge was also slightly refined. The glossy three-dimensional rugby with a sharp banner was enlarged and got their contours cleaned and strengthened.
In 2021 Arizona got a new sponsor — Barstool Sports, a popular media company, that specializes in sports. The new sponsor required the new logo, so the badge was completely redrawn, in a new black and red color palette, with small white details. It is a red barstool, drawn diagonally as if it is going to fall to the left. The barstool is enclosed into a circular frame, formed by several solid five-pointed stars, and underlined by a two-level logotype, executed in a heavy sans-serif typeface, with a graphical shadow of each letter.