Ardex is a German company, which specializes in the production of chemical adhesives for the construction industry. The company was established in 1949 and is still family-owned. Today Ardex has 18 different sub-brands and is considered to be one of the world’s most reliable companies in the manufacturing of chemicals for building.
The Ardex visual identity is contemporary and powerful. Executed in a monochrome color palette, the company’s logo looks strong and confident, evoking a sense of professionalism and expertise, alongside attention to details and style. Being in use since the very beginning of the company’s history, the logo is always actual and even futuristic.
The label’s emblem is composed of a custom drew logotype placed in a rounded frame with its bottom part flattened and straight.
The lettering in all capitals features a bold sans-serif typeface, with sleek smooth lines and sharp angles. The inscription is enlarged and the contour of the letters repeats the framing, which makes it look more like a graphical element that a simple text.
The black and white color combination elevates the logo and makes it modern and remarkable. The thick lines of the inscription look solid and strong, showing the company at its best.
Ardex has several sub-brands and the emblem is used for all the logos, with the main badge on top and the sub-brand’s name under it. It looks striking and distinct with any additional lettering and graphics, as well as on any possible background, due to its simplicity and boldness.
What is Ardex?
Ardex is the name of a European company, engaged in the production of chemicals for construction, which was established in Germany at the end of the 1940s, and by today has grown into a real expert, distributing its products all over the globe.
Ardex is an international company, which was founded in Germany in the 1950s and expanded to North and South American markets in the 1979s. Today the company presents in more than 100 countries across the globe and has three thousand employees.
The unique thing about the company is that being that huge it still belongs to one family and is privately owned and managed. That’s why the owners of the Group pay a lot of attention to the quality of the products they manufacture and aim to provide their clientele with all the possible solutions in their segment.
It specializes in the production and installation of various building systems, including flooring and concrete structures for both residential and commercial buildings. The company’s range of products has thousands of items in various categories, such as floor covering, tiles and stone installation systems.
Ardex is an innovative company, which creates new products and lines almost every year. Several sub-brands of the group are focused on different needs of use and application so that everyone could choose a suitable product from the company’s wide range.
The bold stylized lettering from the primary Ardex badge is set in a custom sans-serif typeface with narrowed and vertically stretched characters, executed in heavy clean lines, being inscribed into a banner with the arched top border.
As for the color palette of the Ardex visual identity, the company uses a timeless and powerful combination of black and white for its logo. The monochromatic badge looks strong and confident, showing the company as a stable and professional one.