Arbonne is the name of an American MLM (multi-level marketing) company, specialized in beauty products distribution. The brand was established in 1980 in the USA by Petter Morck, and today operates in various countries, offering its products for health, beauty, and diet.
Arbonne is a company that offers comprehensive skin, diet, and hair products that many customers have found to help improve their overall well-being. The first-class products of the brand are based on herbal ingredients, designed to maintain the beauty, health, and well-being of the whole family.
Arbonne is a brand that cares about the well-being of its customers and aims to provide the highest quality and the best natural ingredients. The company has kept this tradition alive for more than forty years since its creation by the Norwegian entrepreneur and visionary Petter Morck.
What is Arbonne?
Arbonne is one of the most popular multi-level marketing (MLM) companies in the USA and Europe. It offers a line of products aimed at providing healthier wellness and better skin with Arbonne dietary supplements to help lose weight, improve skin, and more. The brand has an army of fans from all over the globe.
As for the visual identity, the beauty and healthcare brand from the USA has been pretty consistent throughout the years. Arbonne uses the logo, designed for the brand in its early years, only adding some decorative elements for special occasions and limited collections of the products.
The Arbonne logo, which has already become iconic by today, is composed of an elegant emblem and a logotype, set in a sleek green color. The emblem features a stylized monogram of two intertwines lowercase letters “A” in bold smooth lines. The monogram is accompanied by a small square accent above it. The square also has its corners softened and sides slightly arched.
As for the logotype, it is set under the monogram in all capitals of a sophisticated and classy serif typeface, which is very close to such fonts as TC Century New Style Expert Light and Iwata Minch Old Pro Medium. The long sharp serifs, thin bars, and slightly narrowed contours of the letters are what make the inscription truly elegant and timeless.
The green color palette of the Arbonne visual identity reflects the naturalistic approach of the brand to its products and their ingredient, but also stands for progress and wellbeing. Green is the color of life, success, and wealth.