Apacer Technology Inc. is a Taiwanese company operating in the sector of the production of semiconductors. The company was founded in 1997 in Taipei and started rapidly developing innovative products and services. In 2002 it became an official partner of Sony Corporation cooperating with it in memory cards production. Today, Apacer Technology manufactures digital systems of data storage and digital players. The headquarters of the company is in Taipei, Taiwan, but it has also subsidiary firms in the USA, Japan, the Netherlands and some production facilities in continental China and India.
The first Apacer logo appeared shortly after the establishment of the company in 1997. It was very simple and short, consisting only of the brand name written in black colour. The graphics of the wordmark were calm and rather old-fashioned resembling the commercial font Garamond Nr 2 SH Medium.
After 2000, a new logo was introduced. It was a square in pear green, at the bottom of which was the white inscription ” Apacer ” made in an elegant and thin font, very close to the commercial Constnatia. Above the wordmark was an outline of a digital card with two arrows: the green one was directed inside the card, and the white one was pointed towards outside. The figure symbolized the semiconductor manufactured by the company.
Lately, the modern logo was developed. It became more concise; its main element is the brand’s name written in a smart font resembling the commercial ITC Galliard Std Bold in noticeable parakeet green. Under the wordmark, a gold-yellow phrase is added in a smaller font very close to the Trade Gothic Std Oblique: “Access the best”.
The new Apacer logo has behind it the corporate philosophy of the company’s commitment to developing innovative products in order to assist its clients to “access the best” products. It is associated with the high-quality and high-reliability memory modules and flash memory equipment designed and produced by the company.