Apacer Technology Inc. is a Taiwanese company operating in the sector of the production of semiconductors. The company was founded in 1997 in Taipei and started rapidly developing innovative products and services. In 2002 it became an official partner of Sony Corporation cooperating with it in memory cards production. Today, Apacer Technology manufactures digital systems of data storage and digital players. The headquarters of the company is in Taipei, Taiwan, but it has also subsidiary firms in the USA, Japan, the Netherlands and some production facilities in continental China and India.
Apacer, a leading global manufacturer of memory modules, media devices, and digital storage devices and one of the world’s top five memory module manufacturers, was founded in Taiwan in 1997.
At the time of its founding, Apacer offered memory modules exclusively. However, rather quickly the company strengthened its position in the market and was able to integrate its know-how in semiconductor manufacturing, thereby expanding its product range. A couple of years after its founding, Apacer has already introduced its flash memory to the market. After that, the company strengthened its position in the market with the production of USB modules, thus becoming one of the world’s best suppliers of memory expansion cards.
With the establishment of a research and development center in 2002 for firmware development, Apacer began to position itself as an integrator of digital storage systems. In the same period, the company launched several new products that have been honored with the world’s top awards.
Today, Apacer researches, develops, designs, and manufactures SSDs, external storage devices, memory modules, and peripherals for everyday use. The brand’s core lineup includes drives, modules, external hard drives, flash drives, memory cards, and accessories.
The Apacer logo, designed in 1997, is simple yet very elegant and strong. The concept is based on just one element, the wordmark, which is written in the title case of a classy serif typeface with sharp elongated serifs on the ends of bold distinctive bars. The inscription is set in a calm yet intense shade of green, which stands for growth, progress, and success. The chosen color brilliantly represents the main values of the company, creating a good image of a strong brand.