AOL mail is the name of free online email service with spam and virus protection with unlimited storage. One of the first Mabel services in the world, AOL was created at the dawn of the Internet, in the early 1990s, and is still incredibly popular today.
In terms of visual identity, AOL Mail is truly unique. The service was one of the first e-Mail platforms ever created, and its initial version appeared already in 1993. And since that time, the logo of the e-Mail client has only been changed once, keeping the original recognizable tender blue color as the main eye-catching element.
What is AOL Mail?
AOL Mail is the name of an online mail platform, created by AOL in the middle of the 1990s. By 1997 AOL Mail has become the world’s largest email provider, and today it is used by more than 30 million people from all over the globe, being available in 54 languages.
The official AOL Mail logo, designed in 2006, featured a light and tender blue and white color palette and was composed of two lettering styles and an abstract geometric voluminous emblem in the center. The left part of the badge comprised a bold rounded “AOL” in a modern sans-serif. The wordmark was followed by an emblem: a gradient blue circle enclosed into a frame formed by three triangles. The structure made up a bigger triangle, pointing to the right, as the Play button. After the emblem, the enlarged lowercase “Mail” in a light sans-serif was set in the same shade of blue, like the “AOL”.
The redesign of 2009 introduced a modern and laconic version of the AOL Mail visual identity. The new concept is based on the combination of bright blue and black colors and has no graphical elements in the structure. The first, “AOL”, part is set in the title case of an extra-bold geometric sans-serif typeface, in black, and followed by a thin blue “Mail”, also in the title case, but executed in a rounded font. At the end of the wordmark, the enlarged solid black dot is set to balance the colors on the badge.
The inscription from the primary AOL Mail logo is set in two different typefaces. The bold black “AOL” is set in a font, resembling Neulis Black with solid stable letters, while the thin “Mail” is set in a typeface, which is very similar to Chevron Std Medium, with rounded ends of the lines.
As for the color palette of the AOL Mail visual identity, it uses black and blue shades, which create a professional image of the service, evoking a sense of protection, reliability, and safety.