The American University offers a diverse range of undergraduate and graduate programs. The educational establishment stays true to its name and is known for its emphasis on public service, international affairs, and its connection to the federal government. Its key programs consistently put it in the top ranks among national universities. In recent years, American University has shifted its focus to interdisciplinary studies and global citizenship, addressing contemporary educational needs, sustainability, and global challenges.
American University was chartered by an Act of Congress and founded by Methodist leaders in 1983. They aimed to create a university that would serve the nation. It is interesting that the first courses were offered only in 1914. In 1949, it officially became a full university after receiving accreditation from the Middle States Association of Colleges and Schools. Following World War II, the university experienced significant growth, both in terms of student enrollment and academic programs.
What is American University?
American University is a private research university located in Washington, D.C. It has developed into a prominent research institution, primarily focusing research on public policy, environmental studies, business, and international relations.
The American University logo features the university’s name along with a visual element that symbolizes its identity. The latter consists of a square split in half vertically by color. The white initials, which are set in front of it, are stacked diagonally. The logo incorporates the colors blue, red, and white in the emblem above its name. The name itself is printed in blue using all caps. The font choice is rather classic since it features serifs, clean and straight lines, and varying stroke thickness.
Adobe Garamond Small Caps & Oldstyle Figures font for the “American University” line and Capsule X Pro Regular by 1amYou or Oripa Neue-Regular by CreativeBae for the tagline. The addition of serifs to a clean font emphasizes professionalism and academic excellence.
The color palette choice signifies scholarship and patriotism. In addition, these bold and bright colors create a memorable image. They create an association with passion, energy, strength, authority, and reliability.