Amadeus is the name of a Spanish company, which was established in 1987 and is specialized in providing travel software solutions for the international travel industry. The company’s software covers such fields of travel as pricing, booking, and buying tickets in real-time, from the world’s leading air carriers.
Amadeus was founded in Spain and initially was intended to be used by just a few European airlines, but by today it has grown into one of the global leaders in software development for air carriers from all over the globe. The main product of the company is the Amadeus CRS, which really simplifies all ticket processes for the service providers.
Apart from being a pioneer in the travel software industry, Amadeus is still one of the leading companies in the world in this segment. The company operates in almost 200 countries across the globe and has over 10 thousand employees internationally.
Since 2011, Amadeus is also engaged in the development of software for the airports, and the company keeps looking for new technologies and solutions to simplify all the processes, connected to travel.
What is Amadeus?
Amadeus is a Spanish company engaged in the development of software for the travel industry. The main products of the company include Amadeus CRS for all the stages of ticketing, and the programs for airports, which help in managing the flights.
In terms of visual identity, the European travel IT company has always been very clean and modest. Both of Amadeus’ logos, created throughout the years, were based on lettering, executed in a calm and pleasant shade of blue.
The original Amadeus badge was introduced in 1987 and stayed with the company for over a decade. It was a light-blue logotype in a mixed case, with both letters “A” and the “U” in the lowercase, and all other letters capitalized. The inscription was set in an elegant serif typeface with sharp ends of the lines and delicate playful serifs. The blue Amadeus logotype was accompanied by the black “Your technology partner” tagline, set under it in the title case of a simple and lightweight sans-serif font.
The first redesign of the Amadeus visual identity happened at the beginning of the 2000s, and the logo was introduced after it is still used by the company. The new concept is based on the same color, as the previous badge, and on the same mix-case lettering, but without any tagline, and with the new typeface of the inscription. The new font looks bolder and more contemporary, with its sans-serif letters being stable and confident.
The Amadeus logotype is set in a custom sans-serif typeface and has both lowercase and capitalized letters in it. Although, all the characters of the inscription feature the same size and look very balanced, due to the sleek and smooth contours and thick bars. The font, closest to the one used in the Amadeus badge is, probably, Orgon Bold, but with some shapes modified.
As for the color palette of the Amadeus visual identity, it is based on a smooth and light shade of blue, which evokes a sense of reliability and trustworthiness. Blue is the leader of all shades, when it comes to IT companies, as they look clean and professional, and represent professionalism and expertise at their best.