Founded in 1924 in the United States, the American Motorcyclist Association (often referred to as “AMA”) has more than 300 thousand members and is dedicated to protecting and promoting the interests of motorcyclists and meeting the needs of its members.
The American Motorcyclist Association, also known as AMA, is a prominent nonprofit organization dedicated to the promotion and protection of motorcycling in the United States. Founded in 1924, the AMA advocates for the rights of motorcyclists, providing representation in legislative matters, organizing events, and fostering a sense of community among riders. With over 300,000 members, it serves as the largest motorcycling organization in North America, covering a wide spectrum of motorcycle enthusiasts, from off-road racers to touring and street riders.
At its core, the AMA works to safeguard the freedoms of motorcyclists through legislative advocacy. It monitors and addresses key issues such as rider safety, land access, and anti-motorcycle discrimination, ensuring that motorcyclists have a voice in public policy discussions at the local, state, and federal levels. The AMA plays a pivotal role in influencing laws and regulations that impact riders, from helmet laws to environmental restrictions affecting off-road riding.
The American Motorcyclist Association oversees numerous national championships, including the AMA Supercross, AMA Motocross, and AMA Flat Track series, which are some of the most prestigious motorcycle racing events in the world.
In addition, the association organizes various significant events. This, The AMA Vintage Motorcycle Days is a particularly iconic event, celebrating motorcycle history with racing, bike shows, and a large swap meet.
The American Motorcyclist Association also focuses heavily on education and safety, offering resources that promote responsible riding and training opportunities for riders of all skill levels. Programs like the AMA Rider Education initiative provide valuable guidance on safe riding practices, while events like AMA Ride Smart encourage smarter, more aware riding behaviors.
What is AMA?
AMA is an abbreviation standing for the American Motorcyclist Association, a leading nonprofit organization dedicated to promoting and protecting the interests of motorcyclists in the United States, which was founded in 1924. AMA is the backbone of American motorcycling, which supports and unites riders while championing their rights and interests.
In terms of visual identity, the American Motorcyclist Association is sharp, strong, and patriotic.
The primary logo of the American Motorcyclist Association is composed of two parts — a stylized enlarged abbreviation, and the full name of the organization written under it in clean medium-bold capitals of a modern sans-serif typeface. The main part of the logo features three sharp slanted serif characters, with the “A”s set in blue, and the “M” — in red. The negative spaces of both blue letters are drawn as white stars, resembling the American flag. As for the underline of the banner, it is also executed in the same palette, but with the first and the third words in red, and the central one — in blue.
To celebrate the 100th anniversary, AMA has introduced a special logo version in 2024. The iconic blue, red, and white abbreviation was placed against a white background and underlined in two levels: the enlarged black “100 Years” with a triangular crest in the middle, and the traditional “American Motorcyclist Association” at the very bottom. The crest was drawn in a black, yellow, green, and red color palette, with a stylized swirl in the center and three yellow characters in the corners.
The bold uppercase lettering from the tagline of the AMA primary logo is set in a modern and stylish sans-serif typeface, which looks pretty close to such commercial fonts as Protrakt Variable or Quartantrade, but with significant modifications of some characters.
As for the color palette of the American Motorcyclist Association, it is based on the patriotic tricolor, composed of red, blue, and white, which stands for power, freedom, and confidence.