Alpecin is a German brand of shampoo, which is focused on the hairless problem solution. The brand was established in 2007, based on the latest studies, which showed that caffeine stimulated the growth of hair follicles. Today it is one of the most trusted caffeine shampoos all over the world.
The famous shampoo brand’s visual identity is bright and powerful, despite its minimalist design, it looks like a professional brand which provides fast and effective results.
The Alpecin logo is based on a wordmark placed into a scarlet red badge, formed by the overlapping circle and a horizontally placed rectangle. The figure has a white outline, that makes it distinct on any color of the background, as the brand has various products, which packaging varies in color.
The bright red and white color palette of the logo is a reflection of the progress and energy of a strong and passionate brand, which aims to solve one of the most difficult beauty problems — a hair loss. Red also symbolizes professionalism and innovative approach, while white color adds a sense of safety and reliability.
The Alpecin wordmark is executed in a solid and strong sans-serif typeface, which is very similar to Chantilly Serial Bold, slightly modified and narrowed. This font, published by SoftMaker, has 14 style variations and is very popular in contemporary graphic design.
The lettering looks confident and evokes a sense of stability and authority of the brand, as its clean thick lines look powerful and create a feeling of expertise and progress.
Alpecin’s products are sold in pharmacies, drugstores, and supermarkets across the globe, as they are considered to be the number one treatment in hair loss. The brand also sells its shampoos and liquids through all the most popular cosmetics online stores in Europe and North America.
The product range includes several kinds of shampoos for different scalp conditions, the product line is complemented by a caffeine liquid, which stimulates hair growth.
All the brand’s products have proved their effectiveness throughout the company’s history and are considered to be the number one home treatment for problems with the scalp, such as dandruff, sensitive skin and even gray hair.
The Alpecin website contains some important information on the studies held in the field of hair growth improvement, they all can be read in the Research section, and everyone can make sure, that the brand’s products are being manufactured according to the latest scientific studies.
The brand’s shampoo range is a perfect solution for people with various intensity of the scalp conditions, they are scientifically tested and have many online reviews from those, who managed to improve their hair and skin with the brand’s products.