Alienware Logo

Alienware Logo PNG

Alienware is a brand of computer  designer and manufacturer, based in the USA. It was established in 1996 and today is a part of Dell. The company operates in about 40 countries around the globe.

Meaning and history

The company, which is today known worldwide, was established in Florida, USA, in 1996. The founders of the brand, Nelson Gonzalez and Alex Aguila, got inspired by The X-Files tv-show, hence the alien name of the company.

This theme has been with Alienware throughout its history and stayed after the company was acquired by Dell in 2002. And it’s not only about the name. The logo of the brand has always featured an image of an alien, and it has been present on each of the products, manufactured under the Alienware label, from personal computers to small computer accessories.

What is Alienware?
Alienware is the name of a computer brand, which is now owned by Dell. The brand is known for its personal computers and laptops, with powerful technical characteristics, suitable for gaming and 3D modeling.

1997 – 2001

The very first logo for the Alienware computer brand was designed in 1997, just a few months after the foundation of the company. It was a three-dimensional badge in a brownish-gold color palette with silver elements. The head of an alien was placed on the left part of the rectangular badge, with the uppercase logotype in a futuristic sans-serif font enclosed into a horizontally oriented frame.

2001 – 2016

The Alienware logo is minimalist and stylish. It’s monochrome palette makes it modern and luxurious. The brand has a visual identity which could suit any fashion brand.

The Alienware logo is composed of a wordmark and the brand’s famous icon.

The wordmark in all-caps is executed only fine straight-lines typeface, which looks light and sophisticated on a black background.

The brand’s emblem is a white face of an alien, mysterious and intriguing.

The Alienware logo is simple and neat, yet very recognizable and contemporary. It elevates the brand and reflects its value of quality design.

The brand’s logo is an example of iconic style and gaming aesthetics, it is a celebration of innovative approach to manufacturing and development. The logo makes Alienware brand stand out in the list of the competitors, which is one of the main aims of any company.

2016 – Today

The redesign of 2016 has made the Alienware logo more minimalistic and contemporary. The black emblem got smaller in size, and model from the right part of the badge to the top. As for the lettering, it got shortened to just the name of the company, which is now executed in a custom sans-serif typeface, with interesting details in both letters “E”, and an open contour of the “R”.

Font and color

The stylish and memorable uppercase inscription from the primary Alienware logo is set in a custom sans-serif typeface with delicate unique details, which make the logotype recognizable and special. The closest fonts to the one, used in the Alienware insignia, are, probably, P22 Underground GR Book Petite Caps and Meltow Sans 100 Regular, but with some of the horizontal bars cut diagonally, and come — separated from the main lines by narrow stencils.

As for the color palette of the Alienware visual identity, it is based on a timeless and always actual combination of black and white, which looks strict yet progressive and cool, allowing the company to place the badge on various backgrounds and complement it with different patterns and accents.