Talking about the style of Alberta Ferretti’s products, a journalist mentioned that “it is not one of old-fashioned prettiness.” These words perfectly describe the brand’s logo.
The brand was introduced in 1974, while the first showroom was opened in 1981. Two years later, clothes made by Alberta Ferretti debuted on the catwalk.
The Alberta Ferretti logo has an austere, unpretentious feel. It features nothing but the name of the designer in a highly legible type. It is a sans serif font with pretty generic glyphs. Their only distinctive feature is the slightly elongated proportions.
If this logo could talk, what would it say (apart from just introducing the name of the designer)? In fact, it does not seem to say much.
On the one hand, the Alberta Ferretti logo does not “explain” what type of brand it introduces. It does not give any hint about the carefully chosen textiles you will find here, the beautiful beaded chiffons and sari silks, embroidery, etc.
On the other hand, the minimalist lettering lets Alberta Ferretti experiment with the clothing without being afraid of not fulfilling the customer’s expectation about a certain style. Such logotypes are often used by large fashion houses offering a diverse range of products for customers with various style preferences.