AIG is an American insurance company with headquarters in New York. It has a rather long history, being founded back in 1919.  Having been created as American-Asian insurance company in China, it was moved in 1949 to New York. Today it operates in more than 80 countries situated in America, Asia, the Middle East, Europe and Africa. AIG deals with a broad spectrum of insurance services, including life insurance, general property, retirement, and investments issues. In 2016 the company’s yearly turnover was at the level of 52,4 billion US dollars and its net income reached 349 million US dollars.

Meaning and history

American International Group, Inc. (AIG), was founded by Cornelius Vander Starr in 1919 in Shanghai, China. Initially, it was a small insurance agency, but over the decades, it transformed into one of the world’s leading insurance organizations. A pivotal point in AIG’s history was its expansion into the U.S. market in the late 1960s, which marked the beginning of its global prominence. The company flourished, diversifying its services and expanding its reach across continents. Notably, AIG played a significant role in the development of the insurance industry in emerging markets.

Throughout the 20th and early 21st centuries, AIG achieved numerous milestones, such as pioneering many forms of insurance coverage. However, it also faced challenges, most notably during the 2008 financial crisis, when it received a substantial bailout from the U.S. government to avoid collapse. This event marked a significant turning point in the company’s history, leading to a series of reforms and a restructuring of its business model.

Today, AIG stands as a global leader in insurance and financial services. It operates in approximately 80 countries and jurisdictions, offering a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services. The company has made significant strides in recovering its reputation and financial stability, focusing on sustainable growth and innovation in the insurance sector.

What is American International Group, Inc.?
American International Group, Inc. (AIG) is a multinational finance and insurance corporation. Known for its extensive range of insurance products and services, AIG operates globally, providing property casualty insurance, life insurance, retirement solutions, and other financial services.

1973 – 1987

The AIG logo created in 1973 featured a super modern for its time’s stylized logotype in black and white with bold massive letters written in black lines without a horizontal bar of “A” and the “G” as the main elements. This structure looked like three geometric shapes — triangle, rectangle, and a circle, and in a monochrome color palette, it formed a very balanced and confident emblem.

1987 – 2012

The redesign of 1987 completely changes the stumble of the company’s visual identity. First of all, the color palette was changed from monochrome to white and blue. Secondly, the massive geometric lettering was replaced by an elegant yet still bold and modern white serif inscription in the uppercase, which was placed on a solid calm blue rectangular background.

2012 – now

AIG logotype is very concise and straightforward. It proudly carries the company’s name written in block letters inside a rectangular frame. The letters are made in very clear and well readable graphics similar to the font Futura ND Medium. The current version of the logo is made in cerulean blue colour for the letters and the frame with a white background. There are also versions with other colour palettes: white frame and letters on a red, dark charcoal grey or indigo blue background.

AIG is an abbreviation meaning the full name of the company: American International Group, Inc. which it received in 1967 having entered the international insurance services market.

For the clients of the company, its logo is associated with its corporate responsibility and reliability. According to AIG web site, the company’s mission is to serve by its professional expertise in risk analysis as a trusted advisor to its customers all around the world in addressing contemporary complex challenges.