Adform is the name of a European technology company, which was established in Denmark in 2002. Today Adform has grown into the world’s leader in online marketing, basing the creators of unique technology, Adform Flow, which was introduced in 2020.
Adform is the company with the largest experience in digital advertising and marketing. They have been on the top of the market since the early 2000s, and by today have become real experts. The most innovative platform for online advertising analytics, Adform FLOW, was introduced in 2020, and by today has no competitors.
The principle of the platform is based on the most detailed analysis of the potential customers’ clicks. Adform experts try to extract insights from held advertising campaigns to understand what will make people click on ads in the future. First and foremost, they try to characterize and analyze cookie profiles. By accurately identifying the key characteristics of the users, the platform can easily separate the active clockers from those that never click ads.
Adform researchers collect and aggregate information from each individual display or order. The data collected on user characteristics include hardware profiles, domains, logs, time of visit, and location of ad impressions.
What is Adform?
Adform is a Danish IT company, which has developed a media platform for digital advertising and has offices in 15 countries. The company was established in 2002 and created its most popular product, Adform Flow in 2020.
In terms of visual identity, the Danish IT company applies a modern and bold approach to the design of its logo. The lowercase wordmark of Adform looks progressive and sleek, representing the company at its best. There was just one redesign held by Adform throughout the years.
The initial Adform logo, introduced with the foundation of the company in 2002, featured a smooth lowercase logotype with the letter “O” replaced by a colorful graphical element. The rounded sans-serif inscription was set in light gray, which balanced the gradient full-spectrum palette of the swirl-like “O”, which was set with a slight inclination to the right and had its contour opened on top.
After the redesign of the Adform visual identity, the main style characteristics remained the same — the logotype is still set in the lowercase, and the new typeface does not differ much from the previous one, although, the color palette of the badge was changed and the colorful “O” has now become a separate element, used as an icon of the company. The new badge features a stronger and more modern typeface with the slightly condensed letters set in dark blue, and the contour of the “O” opened on its top-right part. As for the icon, it depicts the gradient blue-to-yellow element, repeating the shape of the “O” in the inscription, and resembling the element from the previous logo of Adform.
The most important and famous product of the Danish IT company, Adform FLOW, has its logo, which is fully based on the corporate visual identity. The “FLOW” part in the uppercase is set under the main Adform logotype, on its right part, and executed in a lightweight sans-serif typeface, with the letter “O” replaced by the gradient company’s icon.
The bold lowercase Adform wordmark from the primary logo of the company is executed in a custom sans-serif typeface with condensed yet stable letters, featuring smooth drop-like shapes, but with the straight cuts of its thick bars. As for the “Flow” part of the visual identity, it uses a standard modern sans-serif with very thin lines of the bars.
As for the color palette of the Adform visual identity, it is based on a deep and calm shade f blue, with the blue, green, and yellow gradients of the icon. The blue here stands for confidence and reliability, showing the company as a professional player, with a lot of expertise in its sector. The light and juicy gradients of the emblem balance the strictness of the main logotype, adding a touch of creativity to the Adform profile.