ABB is a European company, which was established in 1988 and headquarters in Switzerland. The corporation is known to be one of the world’s leaders in the electrical equipment industry, specialized mainly in robotic technologies and power areas. The group has been one of the Fortune500 lists for more than 20 years.
ABB (Asea Brown Boveri) is one of the world’s leading companies in the field of electrical engineering and automation. The company’s history began in 1988, formed by the merger of the Swedish company ASEA and the Swiss Brown, Boveri & Cie. Today, the corporation is headquartered in Zurich, Switzerland, and has operations in more than 100 countries.
About a year after the ABB brand was formed, the company acquired and fully involved 40 companies in its business. Thus began ABB’s active expansion into international markets. Numerous acquisitions allowed the company to enter new markets and strengthen its position in sectors such as energy, robotics, and automation.
Now the company is aiming for new heights. Modern materials are used in the product manufacturing process, measures are taken to reduce energy consumption and ways are sought to rationalize the transportation of different types of equipment to reduce the environmental impact of using hazardous substances.
With strong roots in Sweden and Switzerland, the company continues to expand its presence worldwide, making a significant contribution to the development of electrical engineering and automation.
The logo of the European corporation is minimalist yet extremely bright and remarkable. The logo is composed of just three letters, but the style and color palette make it speak for itself.
Three bold red “ABB” letters are placed on a white background without any additional details. Instead of “windows” inside the letters, there is a white cross on each, formed by two thin lines. It resembles a target sign, of a puzzle for kids, but it does look powerful and reflects the energy and influence of the company.
On some of the versions, the light gray motto of the company is added. Placed on the right of the logotype, the “Power and productivity for a better world” inscription balanced the intense lettering, adding a sense of stability and professionalism.
The ABB logo is instantly recognizable. Once you see it, you will never forget it. A brilliant representation of a progressive and reputable company.
The wordmark is obviously executed in a custom typeface, but it is based on a traditional geometric sans-serif font, with neat and strong lines and distinct cuts. The inscription evokes a sense of solidness and stability, while the bright color adds a creative and energetic feeling to the logotype.