AAU is an American sports organization, which was established in 1888. The name is an abbreviation for Amateur Athletic Union. The union is concentrated on creating and promoting various sport and fitness programs for amateurs and has almost 800 thousand members across the United States.

Meaning and history

The logo of the organization is based on the National Flag of the United States. The crest with rounded sides and pointed angles reflects the essence and heritage of the Union, showing it as energetic and passionate.

The Institution, dedicated to creating and developing sports activities for amateurs, has a sleek and modern emblem, which is eye-catching and instantly recognizable.

The main part of the shield boasts a striped background with wide red and thin white vertical lines. The upper part of the crest features a blue crown shape, where the red “AAU” in a white rectangle is located.

There is a thick blue diagonal line coming through the shield from its upper left part to the bottom right. The white “USA” lettering is placed on it, spreading diagonally.

The red, blue and white is not only a tribute to the United States but is also a powerful color combination, which represents the reliability, protection, and energy of the institution, showing it as a professional and stable one.

The logo of the Union is timeless and bright, evoking a sense of passion and progress, yet showing the value of legacy and roots.


Both inscriptions on the emblem are executed in all capital letters of a modern sans-serif typeface, which is very close to Creion Regular with its rounded shapes and thick lines of the letters.

The font looks contemporary and solid, perfectly balancing the pointed angles of the shield and making the whole logo harmonized and strong.