6sense is a B2B predictive analytics platform that provides marketing and sales professionals with information about potential customers and their buying behavior. Its private network helps identify new potential customers and determine which existing potential customers are ready to make a purchase. 6sense predicts which products potential customers will buy, how much they will buy, and when.
The 6sense platform was created in 2013 to revolutionize the way B2B companies identify, engage, and convert potential customers. The idea for 6sense emerged from the recognition that traditional sales and marketing strategies were increasingly ineffective in an era where buyers controlled much of their purchasing journey online, often researching anonymously before engaging with vendors.
Amanda Kahlow, the founder of 6sense, recognized this growing challenge while working as a marketing and data expert. Kahlow envisioned a solution that could combine big data, artificial intelligence, and predictive analytics to give sales and marketing teams the insights needed to proactively target in-market accounts, even before they made direct contact. And this is how 6sense was born.
At the heart of 6sense’s platform is its ability to harness big data and advanced AI models to deliver deep insights into customer behavior and intent. By analyzing billions of data points from various digital signals, 6sense helps businesses uncover hidden buying intent across accounts that are in-market but may not yet have engaged directly. This gives sales and marketing teams the power to prioritize leads and craft personalized outreach strategies tailored to each account’s unique journey.
Since its launch, 6sense has continued to innovate and expand its platform, incorporating new technologies and features to stay at the forefront of the account-based marketing (ABM) and sales intelligence landscape. Today, it remains a trailblazer in helping B2B companies leverage data-driven insights to drive revenue growth, with the platform used by hundreds of organizations worldwide to better understand and engage their target accounts.
What is 6sense?
6sense is the name of a powerful marketing tool with artificial intelligence for predictive analytics. The tool allows us to analyze target audience behavior on a website and personalize offers for content, products, or ads. The company is based in San Francisco and is backed by Bain Capital Ventures, Battery Ventures, Venrock, and Salesforce.
In terms of visual identity, 6sense is super strong and confident. There is nothing superfluous in the company logo, and every detail of it is a graphic symbol of professionalism and expertise.
The 6sense logo is a heavy and stable lowercase wordmark in solid black, standing on the right from a designer “6”, made of two segments in black and turquoise, and drawn with a slight inclination to the right. The laconic concept and bold distinctive lines of all elements make up a very progressive image, which perfectly suits the innovative idea of the platform, and represents its confidence and expertise. For the web icon of the platform, only the turquoise and black “6” digits are used.
The bold lowercase lettering from the primary 6sense logo is set in a modern geometric sans-serif typeface, which looks pretty close to such commercial fonts as Basique Pro, Dashing, and De Monte with some minor modifications of the characters’ contours.
As for the color palette of the 6sense visual identity, it is quite laconic — black takes the leading part here, and a bright turquoise shade is used for accenting. The combination of these colors makes up an image, full of professionalism and strength, with an emphasis on creativity and innovation.