3 Concept Eyes, often abbreviated as 3CE, is a renowned South Korean cosmetics brand known for its chic and trendy makeup products. The brand is a subsidiary of the fashion label STYLENANDA. Its offerings range from lipsticks and eyeshadows to skincare items, capturing the essence of modern Seoul’s vibrant beauty scene. 3CE has successfully penetrated major markets in Asia, including South Korea, China, and Japan, and has also made inroads into international markets, catering to global beauty enthusiasts who seek the innovative and bold styles characteristic of K-beauty. With its trendy aesthetic and high-quality products, 3CE continues to be at the forefront of the beauty industry, catering to the needs of the fashion-forward and style-conscious consumers.
The brand was founded as a cosmetics line of the fashion label STYLENANDA, which was started by Kim So-hee in 2004. In 2018, L’Oréal acquired 100% of STYLENANDA, making it part of its portfolio of brands.
Since its inception, 3CE has established itself as a prominent player in the beauty industry, particularly in the realm of K-beauty. Its products, known for their high quality and chic, modern aesthetic, have resonated with consumers not only in South Korea but also in other major markets in Asia and around the world. The brand’s wide range of offerings includes lipsticks, eyeshadows, foundations, and skincare items, all designed to cater to the diverse needs and preferences of today’s fashion-forward and style-conscious consumers.
With its commitment to innovation and excellence, 3CE continues to be at the forefront of the beauty industry, setting trends and raising the bar for what consumers can expect from cosmetics products. As the brand looks to the future, it is poised to further solidify its position in the market and continue to be a driving force in the global beauty scene.
The logo presents an equilateral triangle centered on a white background. Inside the triangle, the bolded “3CE” letters are neatly positioned, with the “3” at the top vertex and the “CE” on the lower left and right vertices respectively. The edges of the triangle are thick and crisply defined. Below the triangle, the word “STYLENANDA” is inscribed in a minimalistic and sleek font, maintaining a streamlined look. The entire design embodies a modern and sophisticated aesthetic, emphasizing simplicity while retaining a distinct identity. The monochromatic scheme lends itself to a classic yet contemporary feel, representative of a brand that fuses tradition with innovation.