Logo design is a concept which inevitably goes hand in hand with lots of myths and speculations. We will try to dispel them and set the record straight. Myth #1: Logo reflects the work of a company Many entrepreneurs believe that a logo is a direct reflection of what a person does and what their field of activities is all about. If the logo does not represent a mug, then how on earth will the customers understand that they are standing in front of a coffee shop? Talking about other examples, it is enough to simply look around. Car manufacturer logo does not always represent a car, and the manufacturer of jackets may not also have something relevant as a … Continue reading 5 common myths about logo design