Winx Club Logo

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Winx Club logo
Winx Club is a Nickelodeon animated tv-show, oriented mostly on girls’ audiences, telling about young fairies. The tv-series was launched in 2004 and by today has released over 200 episodes.

Meaning and history

Winx Club Logo history


The Winx Club’s visual identity is based on fairytales and dreams. It looks light and friendly, executed in a pink color palette, which shows the brand’s focus on girls’ audience.
The Winx Club logo is composed of a wordmark, which is enclosed in the orbit-like ellipse frame. The inscription uses two different styles for two words.
The “Winx” in a smooth cursive is made three-dimensional and its glossy surface makes it look like it is written with the lacquer. The letter “X” has its bars like petals and uses a light blue color for additional accents.
The “Club” part is located under the horizontal line, which separates two words. It is executed in all capitals of the sans-serif typeface and features a flat 2D design and a lighter shade of pink.
The frame of the wordmark repeats the color and wolf me of the “Winx” lettering and makes the logo complete and balanced.
Winx Club logo
Usually placed on a colorful pink and white background, but it looks bright and rec-ognizable on all the possible surfaces — starting with the packaging of the toy and finishing with branded t-shirts and keychains.