UnitedHealthCare Logo

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UnitedHealthCare Logo

UnitedHealthCare is an American insurance company, focused on medicine. It is one of the biggest and most popular insurance services providers in the country.

Meaning and history

UnitedHealthCare Logo history

The UnitedHealthCare visual identity is elegant and powerful. It is composed of a wordmark and an emblem on its left. The wordmark in classic serif typeface looks timeless and sophisticated. It evokes a sense of professionalism and reliability.

The UnitedHealthCare emblem is modest and fine, it is composed of a U-shaped figure, resembling a shield, which is placed half-turn and has three grey curves as its outline.

Due to the outline, the emblem looks three-dimensional and dynamic. It is a very elegant minimalist emblem that says much more about the company, than any ornate picture.

UnitedHealthCare Logo

The blue and white color palette of the UnitedHealthCare logo is a reflection of a trustworthy company, with huge experience and influence. The UnitedHealthCare logo represents a powerful brand with a value of traditions and a human-centric approach.